Isuzu Philippines Corporation’s (IPC) thrust towards the “Road to 50 Dealerships” has been in full swing. After opening a good number of dealerships this year, they have just broken ground for yet another; this time, in the province of La Union.

IPC led the ceremonial installation of the time capsule on the 7,300 square meter lot along the national highway in Barrio Paringao in Bauang, La Union. The facility is expected to be completed in mid-2020. The Isuzu La Union dealership will feature the new design guidelines for Isuzu dealerships, which has a cleaner and more streamlined interior and facade.

The Isuzu La Union dealership also marks a new partnership between IPC and One Maharlika Motor Sales and Services Corporation.

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“We at Isuzu always look for ways to connect and reach out to our customers. Today marks the construction of our new dealership as we aspire to serve our customers here in La Union. Isuzu La Union will be a place of finest Isuzu vehicles, genuine Isuzu parts, and exceptional services,” said Hajime Koso, president of IPC.

“La Union is known for its tourism industry, and its economy is diversified with service, manufacturing, and agricultural industries spread throughout the province; and we at Isuzu Philippines are very happy to establish our presence here in La Union, in response to its growing transportation requirements,” he later added.

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Overseeing the operations of the contemporary designed dealership is Benigno Garcia, chairman, and president of One Maharlika Motor Sales and Services Corporation. He lauds that the 3, 000 sqm showroom can display 4 light commercial vehicles (LCVs) and 2 commercial vehicles (CVs), while the service area can accommodate up to 5 LCVs and 4 trucks.

In addition, Garcia announced that Isuzu La Union will offer the full roster of brand-new Isuzu LCVs and CVs. “By the time we open in mid-2020, we will offer Isuzu LCVs such as mu-X and the D-MAX, as well as our trucks like N-Series, F-Series, C&E-Series, and of course, the newly introduced Traviz, which is ideal for small and medium enterprises."

To know more about Isuzu's full roster of LCVs and CVs, log on to or visit the nearest Isuzu dealer near you today.