Isuzu Philippines Corporation (IPC) is giving back to its loyal customers in a very special way.

Called the 'I Love Isuzu' campaign, it's the company's way of awarding the trust and loyalty of its customers through special promos, discounts, as well as special events. The automaker officially launched the new campaign yesterday at the Carousel Court in Festival Supermall in Alabang.

“IPC has been in the country for almost 22 years while the brand itself has been in the country for almost 60 years. Our brand is popularly known for being reliable, durable and fuel efficient. This new campaign of ours is our way of saying thank you to all those customers that have trusted us for all those years,” said Joseph Bautista, Division Head of Sales at IPC.

I Love Isuzu Campaign image

Besides showing their gratitude to their loyal customer base, Bautista also said that he hopes that this new campaign will draw in new customers so they can experience the Isuzu advantage.

At the mall display, interested mall-goers can check out the D-Max as well as the mu-X. Mini games, as well as prizes await those that partake in the special activities Isuzu has prepped for their new campaign. In addition, IPC also premiered two 'My Isuzu Story' videos. There, it showed the unwavering devotion of two of its customers who have always had an Isuzu carry their family and business.

Isuzu even launched a video competition of the My Isuzu Story. All those interested should just submit a three-minute video explaining as to why they have remained loyal to and with their personal Isuzu vehicle. A prize of Php 20,000 awaits the winner of the video contest. More details about the competition will be released soon by IPC.

“Isuzu vehicles are really something to take pride in. Let me tell you that, we are more than just a truck brand. Our pick-up and SUV models deliver the same outstanding performance coming from our expertise on diesel engines,” said Hajime Koso, IPC president.

I Love Isuzu Campaign image

The company is also rewarding its customers who wish to buy a new Isuzu with the 'Upgrade Your Drive' promo. If you have any of the following models, regardless of their year model or variant - Gemini, Hi-Lander, Fuego, Trooper, Alterra, Crosswind, D-Max, mu-X, you can trade in your old vehicle and get a Php 10,000 cash discount when purchasing a new Isuzu.

In the next few months, IPC will also be holding special events like the 5th anniversary of the mu-X. First launched back in 2014, the mu-X replaced the Alterra as the company's seven-seater SUV and has proven to be one of their most popular vehicles on sale. Come September 2019, Isuzu claims that they would have already sold over 45,000 units of the mu-X.

The I Love Isuzu exhibition at the Festival Supermall will last until April 28 until 9 PM.