Isuzu Philippines Corp. celebrated its 14th inaugural anniversary with the launch of an agro-forestry corporate social responsibility campaign. IPC has partnered with the World Wide Fund for Nature (WWF-Philippines) and agreed to be one of WWF's corporate partners for its watershed conservation and management project along the Sierra Madre mountain range in Ilagan, Isabela. As it had done in the past, Isuzu once again chose to give back to the environment to commemorate its anniversary.

WWF is the world's largest conservation organization and spearheads practical solutions to help the country adapt to climate change, secure food sources to alleviate poverty, conserve local ecosystems to reap natural benefits, empower communities to live low-impact lives, help corporations develop equitable, low-impact supply chains and promote renewable sources of clean energy. Like IPC, WWF is celebrating an important milestone in 2011, having marked its 50th anniversary in April.

IPC will provide funds to allow WWF to pilot and expand agro-forestry in grasslands, upland corn- growing areas and farms in order to maintain life-giving watershed functions and services. The target result of this corporate social responsibility (CSR) endeavor is to establish 40 hectares of agro-forestry land and plant 100 mango and Satsuma seedlings per hectare, to maintain this land through the provision of organic fertilizer and to train farmers in agro-forestry and seedling production.

"We are going to carry out educational programs for the local farmers so that destruction of forests can be prevented. This initiative will enable them to generate income and eventually improve their livelihood and lead a happy life. Agro-forestry will teach farmers how to be independent as Isuzu is after sustainability and long-term empowerment," said IPC President Ryoji Yamazaki during program launch today.

"The additional resources that IPC has committed to the Ilagan Watershed will not only benefit the hundreds of thousands of rice and corn farmers in the valley, but also provide new incomes for the families living on and around the buffer zones of the Northern Sierra Madre Natural Park," adds Mr. Jose Ma. Lorenzo Tan, WWF-Philippines Vice-Chair and CEO.

Isuzu began the tradition of celebrating its anniversary with a CSR project in 2002, when it organized an environment-themed show for the children of Biñan, Laguna. 2011 marks the 10th anniversary CSR program for Isuzu Philippines Corporation.