The first leg of the campaign was held at the Rizal Park on August 11, 2007 with a planting activity and anniversary program. Special guests were Manila Mayor Alfredo Lim, Department of Tourism Assistant Secretary Cynthia Carrion, and National Parks Development Committee (NPDC) Executive Director Carlito Fajardo.
On his welcome remarks IPC President Keiji Takeda explained the importance of the campaign, "In our business operations, we continue to research and develop vehicles and engines that have the least impact on the environment and the people's health. This is because taking care of the environment and improving society are our top priorities."
"The first leg of our campaign however is more than just a greening and tree-planting activity. It is also a tribute to the Philippines' national hero, Dr. Jose Rizal," Takeda added.
IPC Vice President for Corporate Business Arthur Balmadrid led the formal turnover of the donations to NPDC. Aside from the African Tulips and flowering plants, IPC also donated Rizal Park Vicinity Maps with environmental messages and waste receptacles in line with the government's waste segregation program.
During the turnover, Balmadrid explained the importance of these donations to Rizal Park, especially on attracting local and international tourists, "We hope that these will further enhance the beauty of Rizal Park and that these will make the visitors' stay here more enjoyable. We also hope that our efforts here today will inspire future projects for the conservation of our much-needed parks..."
In recognition of the company's contributions to Rizal Park, NPDC presented a certificate of appreciation to IPC. After the program, IPC executives and special guests proceeded for the ceremonial tree-planting activity. They then headed to the Rizal Monument where they planted flowering plants, together with IPC team members and media guests.
IPC executives and special guests also led the symbolic release of ten doves which signify Rizal Park's abundant flora and fauna as well as IPC's commemoration of its 10th year in the business.
Balmadrid explained that the campaign is part of IPC's corporate obligation, "Corporate social responsibility is in line with Isuzu's S.E.E. Technology for Safety, Economy, and Environment-friendliness. It encompasses everything that is Isuzu and what it does and represents -- a company with a social commitment."
"The SEE Technology is what drives us to manufacture environment-friendly diesel engines and continue to develop "clean" vehicles that have the least possible impact on the environment and the health of the people. The SEE Technology is what drives us to Quezon, to Pangasinan, and now to Luzon, Visayas and Mindanao. From the provinces to the cities, the SEE Technology drives us to wherever there is an opportunity to help our communities and preserve our environment."
IPC's past anniversary offerings include an environmental show for the children of Biñan in 2002, donation of tilapia fingerlings and river garbage trap to Laguna Lake in 2003, donation of a two-classroom building to Biñan National High School in 2004, the creation of a man-made forest strip in Quezon province in 2005, and mangrove planting in Pangasinan in 2006.
Isuzu Park Conservation Campaign '07's next stops will be in Cebu in September and Davao in October.