Isuzu Philippines Corporation and Shell Philippines have recently formalized their most recent partnership. A formal contract signing ceremony last November 5 at the Top of the Citi in Makati City. The ceremony was attended by officials of IPC led by its president Hajime Koso and sales division head Joseph Bautista. Shell Philippines meanwhile was represented by Country Head Mr. Cesar Romero and General Manager for Retail Mr. Lawrence Yam.
Following the partnership between both brands, Isuzu Philippines Corporation (IPC) will also be giving free Shell Welcome Kits that contain fuel vouchers worth Php 600, plus a Shell information booklet for those who will be purchasing a brand new Isuzu vehicle from September 1, 2018 to August 31, 2019.
"IPC is extremely delighted to have Shell as our official fuels partner for our numerous official activities we have lined up for next year. We hope that this becomes the start of a long-term partnership with one of the world's foremost oil companies," said Bautista.
Aside from the free fuel vouchers for new vehicle purchases, Shell stations will also be used for Isuzu vehcle displays as part of the new IPC-Shell partnership. More so, the two will have shared brand promotional activities in social media and out-of-home advertisements. Co-branded support will also be manifested in various marketing activities of IPC, such as the Isuzu 4x4 Xtreme Xperience, the Isuzu Eco Run, car club events, and mall tours.
“Hopefully this would be the start of a longer and bigger partnership with IPC, which is undoubtedly the country's leader in diesel-powered light commercial vehicles and trucks, and aftersales services. Customers of both Isuzu and Shell will find that this partnership directly translates to an even better motoring experience,” said Romero.