The 2010 Dealer of the Year awardees of Isuzu Philippines Corporation (IPC) were supposed to leave for Shanghai, China, in June as an incentive by IPC for being the dealer performers. The trip would have included a mix of 40 delegates from Isuzu Cagayan de Oro, Isuzu Makati and Isuzu Batangas, among others. Instead, through the initiative of the winning dealers themselves, IPC decided to donate the money - amounting to P2.5 million-to the victims of the recent earthquake and tsunami in Japan.
In a letter sent to the dealer owners to explain the matter, IPC President Ryoji Yamazaki said: "I realize that this is not a simple matter for everyone concerned as you have all exerted much effort to earn your slot in this trip. Nevertheless, this sacrifice is sure to result in comfort and safety for more people in need."
IPC has turned over the amount to the Philippine National Red Cross (PNRC), which in turn will give the donation to Red Cross Japan.
The Japan donation is just the latest corporate social responsibility effort by IPC, whose tagline is "Your Responsible Partner." Every year, it has been a tradition at IPC to launch several CSR projects that are environment-oriented. The company also donated to Ondoy victims in 2009 and landslide victims in Leyte in 2006, among others, in its desire to look after the community it does business in.
The P2.5-million check was turned over by IPC executives Ryoji Yamazaki (President) and Yuki Kato (EVP) on March 17 in Manila to Philippine National Red Cross Chairman Richard Gordon.
"I commend Isuzu for this exemplary humanitarian act," said Gordon. "It proves that even corporate entities can make sacrifices for the good of others. May this serve as an example for others to follow."