Isuzu Philippines Corporation(IPC) once again bolstered its position as the authority in diesel-powered vehicles as it posted steady sales for its model lineup in 2011, with the Isuzu N-Series light-duty truck as its best seller. Figures released by the Truck Manufacturers Association and the Chamber of Automotive Manufacturers of the Philippines showed that the N-Series took a commanding 69.4% share of Category III by selling 1,196 units the past year, making it the leader for 13 straight years since 1999.
“The N-Series trucks’ achievement of being the bestseller in a competitive class for 13 straight years is concrete proof of its superiority over its rivals,” said IPC President Ryoji Yamazaki. “It means the market has full confidence in the model, which can only be the result of a very satisfying ownership experience.”
Isuzu’s medium- and heavy-duty trucks were also as dominant in their Category IV and V segments. In 2011 IPC sold 240 units of these trucks, including the popular Forward model, with the vehicles accounting for 24.8% share of the segments. This is a marked growth from IPC’s 2010 figures, which showed that 165 medium- and heavy-duty trucks were sold, resulting in a 14.3% share.
Remaining faithful to its calling as a “responsible partner,” IPC in 2011 bolstered its corporate social responsibility efforts, and one of the most significant was the company issuing a heartfelt donation of P2.5 million to the Philippine National Red Cross that was meant for the victims of Japan’s earthquake and tsunami tragedy in March.
An equally important CSR program concerning the environment is a cause IPC has consistently advocated through the years. So, true to company tradition, IPC celebrated its 14th inaugural anniversary with the launch of an agro-forestry campaign where it partnered with the World Wide Fund for Nature (WWF-Philippines) in a watershed conservation and management project at Sierra Madre mountain range in Ilagan, Isabela. In the project, IPC released funds that have allowed WWF to pilot and expand agro-forestry in the grasslands, upland corn- growing fields and farms in the area to maintain watershed functions and services.
IPC in 2011 also furthered an ongoing CSR project—the Isuzu Motors Limited of Japan-funded Technical Education and Skills Development Authority (TESDA) Auto-Mechanic Training Center in Tacloban, Leyte. In May last year, the center graduated its second batch of scholars, made up of underprivileged but deserving students. The event presented the project to key people in the automotive sector and its peripheral industries, and was also designed to find employment for the training center’s graduates by inviting potential employers so that the young scholars could display their newly acquired technical skills. To date, the TESDA Auto-Mechanic Training Center has already accepted 129 scholars, 54 of whom have already graduated and have been deployed for work.