Isuzu Philippines Corporation (IPC) posted its best annual performance in 2012 by being able to sell a total of 11,759 vehicles, a 20% increase from its result of 9,820 units delivered in 2011. This feat was Isuzu's best annual performance since the year 2004.
Based on the combined figures released by the Chamber of Automotive Manufacturers of the Philippines Inc. (CAMPI) and the Truck Manufacturers Association (TMA), IPC sits on the fourth spot in the Philippines’ ranking of bestselling vehicle manufacturers. It also makes Isuzu the third-biggest manufacturer of commercial vehicles in the country.
IPC’s impressive sales last year was powered by the Isuzu Crosswind, which accounted for over half of the company’s sales. The Crosswind sold 6,244 units in 2012 compared to its 5,029-unit total in 2011—a 24% growth and also the model’s best-ever record since 2004. Last year, demand for the Crosswind peaked in November and December, with the vehicle snagging the second spot in the country’s AUV segment during those months.
Another model that contributed to IPC’s overall sales in 2012 was the N-Series Truck, which recorded its best total since 1996. IPC delivered 1,630 N-Series models in 2012, or a significant 36% more than the 1,196 units it sold in 2011. The growth guaranteed the N-Series’ continued success as it became the country’s top-selling light-duty commercial truck for 14 consecutive years.
The Isuzu D-MAX pickup also posted gains in 2012 with sales of 2,691 units compared to the 2,500 sold in 2011. Meanwhile, IPC’s flagship model, the Alterra SUV, sold 838 units last year.
While the proliferation of used, imported trucks and buses in the market continues to affect sales of brand-new units, IPC, managed to improve the 2012 tally of the medium-duty Forward trucks by selling 257 units, up from the 193 units sold in 2011. Isuzu’s heavy-duty trucks and buses meanwhile logged an all-time high record of 99 units sold last year, compared to the 47 units moved in 2011.
“The 20% growth of Isuzu Philippines Corporation in 2012 is proof that the company continues to offer value-laden products that are appreciated by Filipinos,” IPC President Ryoji Yamazaki said. “In 2013, Isuzu will be even more aggressive as we increase our brand equity, and improve our dealer facilities and services, as we target to sell 13,000 vehicles.”