From April 14 to 16, Isuzu Philippines Corporation (IPC) will be holding the annual Truck Fest at the SMX Convention Center in Pasay City. The company has put on display the latest range of commercial vehicles, presented in various applications and sizes designed to meet the requirements of an equally varied profile of commercial vehicle users.
Themed as “Trucks for Life,” the models featured at the show not only demonstrate Isuzu’s heritage in and core competency at truck manufacturing, but also strengthen the company’s ties with consumers.
“One of the key ingredients in our partnership with our clients is the trust that has been forged through time, and which is emblazoned in every Isuzu vehicle. Isuzu trucks are not merely figures in the company’s sales report, but are testaments to the security and assurance that they provide to customers. Isuzu is a responsible partner for life,” said IPC President Hajime Koso
This year's Truck Fest features 19 of Isuzu’s heavy-duty models, which have been renowned quality, durability and reliability. Each truck features the latest in diesel technology and Isuzu offers a wide availability of parts to support the vehicles’ operation for many more years.
The Isuzu C-Series and E-Series models shown are the CYH51S (GVW 9.74 tons) , a 20-cubic-meter dump truck, and the similarly configured CYZ51M (GVW 10.225 tons), a 15-cubic-meter version. Another CYZ51M, equipped with a control lever and is designed as a concrete mixer, complete the full-size C-Series range.
The heaviest sized E-Series models are represented by the EXR51F (GCM 45 tons), and an EXZ51K (GCM 60 tons). Displayed as tractor heads, the trucks are readily configurable to serve a variety of purposes. For their part, the EXR51F flatbed and the two EXZ51K fuel tankers are also available.
Along with the heavy-duty models, also displayed are Isuzu’s light-duty N-Series trucks, which have been the Philippines’ best-selling light-duty commercial vehicles for over 15 consecutive years. Lined up at the event are the NPR85 and NPS models, which come in cab and chassis format so these can be designed for different applications. Exhibited as purpose-built models are the NHR NT flexi truck, NHR MB i-Van, NQR dropside, and an NQR aluminum van with a side door. For the medium-duty category, an F-Series FRR aluminum van, also equipped with a door on the side, is also featured. Also in the show are two special vehicle bodies imported from Thailand, one of which is mounted on an FVM truck. The other body has an interior where the temperature can be controlled.
IPC also provided their guests on the benefits of purchasing brand-new trucks, and outlined the risks involved in choosing used ones. The company also treated on-site customers to P10,000 worth of fuel cards, P10,000 worth of LTO registration services, and P10,000 worth of parts coupons. According to Koso, both activities are meant to show IPC’s gratitude toward Filipino consumers.
“There is nothing more valuable than the trust that our customers have put into our hands, and for this reason, we are continuously working hard to provide excellent products and services best suited to the demands of the Filipino market,” Koso said.