Isuzu Philippines Corporation formally introduced a new company president. Keiji Takeda officially replaced Yoshifumi Komura, who was assigned executive office of Isuzu Motors Limited be be in charge of Isuzu's overseas operations in Europe, Oceania and Latin America. Takeda, 51, brings with him 28 years of work experience with Isuzu Motors Limited and its subsidiaries in Asia.

The Kyoto born Takeda was recently the managing director of Isuzu Motors Asia Limited in Singapore. He joined Isuzu's parts department in 1979 straight out of college. His various duties in Isuzu include: chief representative of Isuzu Jakarta in 1992, director of Indonesia's Pantja Motor in 1995, from 1998-1999 he was general manager of Isuzu's overseas sales department and overseas parts sales department, executive of Isuzu's overseas parts and service operation, and general manager of ASEAN sales operations in 2001.

As the new president, Takeda looks to continue IPC's impressive success in the commercial vehicle market. Last year, Isuzu dominated their respective classes, including the N-Series trucks (61.6 percent market share), the F-Series trucks (91 percent), and the 18-ton-and-above heavy duty trucks (85.7 percent). The Alterra, also improved its year-on-year sales by 19.5 percent compared to 2005.

"I am joining IPC brimming with optimism and faith not just in the prospects of the company, but also in the potential of the Philippine automotive market," said Takeda. "Based on my observations around the region, your market is growing more steadily than many of your neighboring countries. The Philippine economy is steadily picking up."

Taking full avantage of Isuzu's status as chief authority in diesel engine technology, Takeda states: "My goal will still be the same: To satisfy our customers by building the best commercial vehicles powered by the best diesel engines and providing customers with the best after-sales service they can find anywhere."