Isuzu Philippines Corp. has announced the appointment of Ryoji Yamazaki as its new company president effective April 1, 2010. The 55-year-old Yamazaki, whose last post was as general manager of Isuzu Motors Limited's international department overseeing Africa, Europe and Oceania.

Yamazaki is a graduate of Keio University in Tokyo, starting his career by joining Isuzu Motors Limited in 1978, initially working at the company's shipping and delivery section. He was next assigned to the international sales division, where he was in charge of the Philippine market. He then oversaw the markets of Korea, Taiwan and India, before taking on Isuzu's joint venture project in China in 1990.

In 1991, Yamazaki was promoted to manager and soon handled Isuzu's China business. In 1994, he was named the group leader of Isuzu's China operation, and in 1997, he took charge of Africa and Oceania. Since then, he has supervised various markets in Asia and the Middle East.

"I sincerely appreciate the hospitable welcome extended to me by the Philippine press," Yamazaki said. "I was once tasked to oversee the Philippine market, so I have always had a soft spot for this country. I believe that my vast experience in supervising Isuzu's operations in various international markets will go a long way in enabling me to lead IPC to new heights. I acknowledge the impressive achievements that my predecessor has accomplished, and I pledge that I will continue the good work he has done in maintaining Isuzu's leadership in this market when it comes to diesel engine technology."

Yamazaki replaces Keiji Takeda, who is in turn moving to IML as the associate division executive of the international division in charge of ASEAN, China and Taiwan. Takeda served as IPC president for three years.

"Three years flew easily," said outgoing IPC president Keiji Takeda. "I enjoyed my stay in this beautiful country so much that I didn't even notice I was already up for reassignment. I will always cherish my time in the Philippines. I have seen the amazing progress of your automotive industry in spite of global economic difficulties. I would like to believe that I was able to steer IPC in the right direction during a critical time for the whole industry. We continued to hold a strong position in the market despite the fact that there was a remarkable increase in the number of players. I will always hope for your economy and auto industry to grow."