Auto News

Jaguar Land Rover hires ex-Porsche designer as new interior design chief


Former Porsche interior designer is now Jaguar Land Rover's chief designer

After spending 14 years with Porsche as the company's design and team leader in interior and advanced design departments, Martin Pohanka now takes his artistic skills to Jaguar Land Rover (JLR).

“It is a great honor for me to be joining JLR, such a successful and traditional firm,” said Pohanka.

Pohanka added that since JLR and Porsche have similar business cultures and product philosophies, it will be a good basis to master the new challenges that await him in his post in the British company.


Before getting aboard Porsche for the duration of his career, Pohanka actually got his start under Audi after graduating from the prestigious Hochschule Pforzheim University School of Design in 1997.

He first joined the Ingolstadt-based automaker in March 1998 where he was tasked in designing the seats for the C5 A6 and the D2 A8. Pohanka and the design team actually won a Red Dot Award for being the 1999 design team of the year.

Pohanka then moved to Porsche in 2001 where his first major project was designing the user interface of the 997 911 and the 987 Boxster. He lent his services to Porsche's Engineering Services and then went on to design the seats of the Cayenne GTS and Panamera.

From 2008 to 2010, he became the lead designer for the interiors of the 981 Boxster, 991 911 and the recently launched Macan from 2010 to 2011. Before his eventual move to JLR, his last project under the Stuttgart-based manufacturer is the second-generation Panamera which is slated to be launched in 2016.

Read more

Recent Articles