Eric Tipan / Jaguar Land Rover | June 20, 2017 08:11
Gorillaz app to help Jaguar Land Rover find next batch of IT recruits
Can you hack your way through codes and programs like hot knife on butter? Do want to trade your black hat for a white one, and get handsomely compensated for it? Are you a fan of Damon Albarn and Gorillaz, and do you want to work on next-generation automobiles?
If you answer ‘yes’ to all, then here’s your chance to get hired by one of the top global automakers.
Jaguar Land Rover has partnered with musical band Gorillaz for a one-of-a-kind recruitment process to find the next batch of world-class electronics and software engineering talent.
Using the band’s virtual app is a two-pronged attack: for applicants, it’s a way to fast-track their way through the recruitment process while for Jaguar Land Rover, it’s to entice new talent apply through creative means.
To hype it up, the band’s guitarist and a Jaguar Land Rover Ambassador Noodle issued a challenge. “Can you crack the code? Put your skills to the test!! Hey, maybe you might land yourself *the* most BADASS job you can imagine. Dare to win!,” said Noodle.
All applicants need to do is launch the Gorillaz app, head to the garage of the band’s home and look for the Jaguar Land Rover 360-degree recruitment area to complete the two challenges.
The first step is to assemble Jaguar’s first all-electric five-seater sports car, the i-Pace Concept. Here, applicants will learn about the vehicle’s performance, battery technology, space, charging and range.
The second and final challenge is cracking a code in Alternate Reality Game format (ARG). This is a series of code breaking puzzles that will push their lateral thinking and problem solving skills to the limit.
Gorillaz app is available from the Apple U.S. App Store and Android Marketplace.
“As the automotive industry transforms over the next decade, fuelled by software innovation, we have to attract the best talent and that requires a radical rethink of how we recruit. Here we’ve found an engaging way to recruit a diverse talent pool in software systems, cyber systems, app development and graphics performance. It will be the first of its kind,” said Alex Heslop, Head of Electrical Engineering, Jaguar Land Rover.