Sitting for too long can be bad for you. Once in a while, you gotta get up and stretch your muscles. Otherwise, it might lead to complications in the future resulting in legs, hips, and even back pain.

Unfortunately, there are instances where that isn't possible. One such example is when you happen to be on a long road trip where you're sitting in the car for hours on end. While the rear passengers may be able to stretch, the driver won't be able to do the same. Fortunately, the researchers at Jaguar Land Rover have found a way to work around it by making new seats that "morph" as you drive.

The logic behind the shape-shifting seats is by tricking your brain into thinking that you're walking rather than being behind the wheel. It works by using small actuators hidden underneath the padding of the seat that gently rocks your hips throughout the journey. This then simulates a rhythm of walking, a movement known as pelvic oscillation. The automaker says that the movement could be made to suit different drivers and passengers with different walking styles.

“The well-being of our customers and employees is at the heart of all our technological research projects. We are using our engineering expertise to develop the seat of the future using innovative technologies not seen before in the automotive industry to help tackle an issue that affects people across the globe,” said Dr. Steve Iley, Jaguar Land Rover Chief Medical Officer.

At the moment, the Morphable Seat, as Jaguar Land Rover calls it, is still a concept. As such, it won't be appearing in any production model anytime soon. Still, it shows that sitting down too long won't do us any good. You have to go stretch once in a while. In the meantime though, Jaguar does show us how to sit properly in this video here.