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Jaguar partners with Bloodhound SSC World Land Speed Record program


Lends the new Jaguar F-Type R Coupe for communications testing

Jaguar has just announced a technical partnership with the British World Land Speed Record Team and has assisted in the Bloodhound SSC World Land Speed Record program by lending out the award-winning F-Type range.

Debuting at the upcoming Los Angeles Auto Show, the new F-Type range comes with a number of performance enhancements including an all-wheel drive system.


Carrying out key communications testing, the Jaguar F-Type R Coupé fitted with radio equipment ran on the Hakskeen Pan desert in the Northern Cape of South Africa at a top speed of 299 km/h.  A jet using the same radio frequency travelled just 50 feet above at a speed of 804 km/h.  Even at the combined speed of almost 1127 km/h, communications was established successfully.  This proves that with a similar setup, the Bloodhound Supersonic Car (SSC) will be able to keep in touch with the ground crew when it attempts to break the 1228 km/h world land speed record by going for nearly 1610 km/h.

“Our target with engineering the all-wheel drive F-Type was to maintain the engaging rear-drive character that’s so important to Jaguar sports cars, yet offer even greater dynamic capability. The result is a controllable, exploitable and blisteringly fast performance car in all weather and road conditions,” said Ian Hoban, Vehicle Line Director.

“We are absolutely delighted to announce Jaguar as a Main Partner to the Bloodhound Project. This is a very fine match – Jaguar is very strong on innovation and with its huge drive in advanced technology, education and motorsport track record, we have the perfect partner. Together we have developed outstanding inter-team synergy and this is a very special relationship.  We are proud to carry the Jaguar branding on Bloodhound SSC,” said Bloodhound Project Director and former World Land Speed Record holder Richard Noble.

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