Jaguar revealed the front fascia of the XE sports sedan ahead of its debut on September 8.

The automaker says the vehicle is part of the "FEEL XE" platform that is created "to harness the spirit of British creativity and innovation using an inspiring collective of figures from the worlds of music, film and design."

Jaguar will collaborate with artists and personalities like Emeli Sandé, Stella McCartney and Idris Elba to promote the automaker's new mid-sized sports saloon.

Sandé, a multi-platinum, British singer songwriter, will create the first "FEEL XE" project. According to Jaguar, Sandé will write a FEEL XE song about the "feeling of exhilaration" to support the reveal of the Jaguar XE.