Jeep is paying tribute to the men and women that served and are currently serving in the line of duty. To celebrate Memorial Day in the US, the automaker is offering a full lineup of special edition models to give back to the troops.
Called 'Freedom', these special edition Jeeps feature military-themed exterior and interior design cues that pay tribute to both active and retired servicemen and servicewomen. It's available on the Wrangler, Gladiator, Cherokee, Grand Cherokee, Compass, and Renegade; there's a Freedom Edition available for everyone.
“At the Jeep brand, we are proud of our military heritage, with origins that date back to 1941, and the Freedom special editions are a tribute to all who have served and continue to serve. This Memorial Day, we honor those who have made the greatest sacrifice for their country and support those who continue to serve through these special editions,” said Jim Morrison, vice president of Jeep Brand – North America.
All Freedom special edition vehicles feature a military-style star decal on the hood and Matte Black/Satin Carbon alloy wheels. There's also an American Flag decal on the side of the vehicle. Meanwhile, the seats are embossed with an 'Oscar Mike' detail on the backrest. For the Wrangler and Gladiator, an additional Oscar Mike decal is placed on the rear tailgate.
The term Oscar Mike in military lingo translates to 'On the move'. It is commonly used by troops or when a convoy is moving while in the field.
Interested in getting one to pay tribute to the troops? Jeep will make a $250 donation (around PHP 11,928) to the United Service Organizations (USO) for every Freedom Edition bought. The USO is a non-profit charity organization that provides live entertainment and social events for the members of the US military.
But what if an active or retired service personnel is looking to get a Freedom Edition of their own? All service members are qualified for a $500 (around PHP 23,860) Military Bonus Cash discount across the Jeep 4x4 lineup. Now that's paying it forward to the troops.
The Freedom Edition Jeeps are available in the US, for now. But we're hoping that Jeep brings several examples of the Freedom Editions to the Philippines.