Picture this, you're heading out of the city to cover an event in a rural town. After the long drive, you head straight to the hotel to get some rest and relaxation before tomorrow's event. On the big day itself, you get to work right away, submit your report, and plan to head back to the city.
Things take a turn for the worse, however, as bad weather forces you to stay in town. You're not pleased and you find yourself having to go back to the local hotel to get some sleep. Come next day however, you noticed that everything that had happened yesterday is repeating itself. What's more is that you alone are aware of the time loop that is currently happening while the rest of local populace just go about their business.
That's what happened to Bill Murray's character in the 1993 film 'Groundhog Day'. Stuck in an assignment that he despises, the time loop in the movie appears to serve as punishment for his arrogance and contempt for the annual event. At first he enjoys the time loop as there will be no consequences once the day is over since time will revert back to Groundhog Day. Ultimately though he grows tired and depressed of the same old events happening over and over again.
But what if there was a Jeep Gladiator in town that he can freely use every time he wakes up? That was what Jeep did when they recreated several of the scenes of the movie with the go-anywhere pick-up truck for this year's Super Bowl ad. From kidnapping the groundhog, to kicking up some snow on the outskirts of town, as well as enjoying some fireworks, Bill Murray and the groundhog got to spend some quality time in the little town of Punxsutawney, Pennsylvania where the original movie was shot.
“When we learned that Groundhog Day fell on Super Bowl Sunday for the second time in 54 years, we couldn’t help but take that chance. The stars magically aligned. Bill agreed to do the first national broadcast commercial in which he’s ever appeared, and not only that, relive his role as Phil Connors for our Jeep Gladiator. But this time, in our spot, the hero makes a different choice by choosing a different pick-up truck – the Jeep Gladiator – and it changes everything for him,” said Olivier Francois, Chief Marketing Officer, FCA.
As for Bill Murray, he said he was glad that he was able to do his first and last commercial. “This is my first commercial. I’m glad I did it with Jeep. And I'm glad that this is my last commercial, as well,” said Murray.
Check out the Jeep Gladiator commercial and be prepared to go on a nostalgia trip with Bill Murray, as well as the groundhog itself.