Kia opens new Alabang dealership with 'Movement that inspires' branding
Just a week after Kia introduced automaker's new brand philosophy in the Philippines, its new Kia Alabang dealership officially opens its doors on November 15, 2021. The new showroom pioneers the brand's new purpose and strategy leading the way to a brighter future.
The new dealership located in the heart of the Madrigal Business Park in Muntinlupa City is the first location to showcase the Korean car brand’s new store design as well as the new corporate logo. The epicenter of 'Movement that inspires' in the northern gateway to booming Calabarzon.
"Kia Alabang is strategically located in one of the most vibrant convergences of the urban and suburban markets in the Calabarzon socio-economic region where the rapid pace of progress is tempered with slow, deliberate countryside lifestyle. This is the perfect market landscape to highlight Kia’s focus on customer experience that complements its quality and stylish products," said Bob Palanca, IDI Chief Operating Officer.
Showroom visitors will immediately feel Kia's inspiring refreshed brand identity through the new spatial design and color scheme. The dedicated customer area emanates warmth and puts customers at ease with its minimalist, wooden interior. Step into the showroom and it’s an entirely different experience. Achromatic colors and metallic surfaces exude a modern and futuristic vibe that shines the spotlight on the Kia models on display.
This new store identity and customer experience are expressions of the brand’s desire to inspire and transform the lives of Filipinos everywhere, which are greatly in line with the new Kia global brand strategy - Movement that inspires. Kia Philippines is dedicated to becoming a strong part of this movement. While the new brand identity’s journey begins with Kia Alabang, Kia’s reputation as a provider of quality customer and aftersales services remains consistent in all of its dealerships nationwide.
"Kia Alabang is only the beginning of the brand’s reinvention following the launch of Kia’s new brand purpose. Filipinos can expect more dealerships to adapt to the new store identity in the coming years. In addition, our goal is to constantly provide memorable customer experiences as we create various programs that aim to continuously strengthen the knowledge and skills of all our teams to better serve our valued customers," explains Manny Aligada, Kia Philippines president.
All Kia dealerships are now more than prepared to provide the customer experience that the new Kia aims to deliver. Everyone can enjoy it when shopping for any of the models from Kia’s wide range of vehicles comprising its top three best-selling Kia models: the stylish and iconic Stonic subcompact crossover, the hardworking Soluto subcompact sedan, and Kia’s commercial vehicle, the K2500.
Other models are also available to serve various mobility needs: The versatile Seltos, ideal for both the city and the outdoors; the Picanto, compact and just right even for those pursuing big dreams; the Sportage, for faraway adventures; the Grand Carnival for families; the Forte for those who exceed expectations; the sport sedan Stinger, one of the modern pillars of Gran Turismo, and the newly introduced all-new Sorento, the SUV for VIPs.
Kia Alabang is under the management of Iconic Dealership Inc. (IDI), a multi-brand automotive dealer group and a wholly-owned subsidiary of AC Motors, an Ayala company. The showroom is located along Alabang-Zapote Road, corner Acacia Avenue, Madrigal Business Park, Muntinlupa City. Customers may contact via (02) 8558-5888 local 876 and 804 for general inquiries or local 807 for service-related concerns, or through its official Facebook page.