Test drive and win
The recently concluded AutoFocus Motor Show set the stage for the final raffle draw of the KIA Lucky Drive to Australia.
All test drive participants got 1 raffle entry and a chance to win Samsung mobile phones, a Lenovo IdeaPad notebook, and the grand prize, a trip for two to Australia to watch the 2012 Australian Open. This one month promo of Columbian Autocar Corporation (the exclusive distributor of KIA in the Philippines) resulted in numerous test drives since its launch at a 3-day event in Cagayan de Oro last October 13.
The Manila leg of the promo was by far the biggest of all the test drive events as it was held during one of the grandest events in the automobile industry- the Autofocus Motor Show and Auto Expo. More than a hundred test drives were registered during the four- day event which was held at the SM Mall of Asia Concert grounds from November 10-13.
“This is a really great feeling for us seeing how many people signed up and registered for the Lucky Drive promo. It’s a really big boost especially that several units have already been sold,” said Mr Boying Soriano, Marketing Service head for Columbian Autocar Corporation “All in all there were a lot of test drives and units sold just during those test drive events that started last month in Cagayan de Oro, so I think that this promo is really turning out to be very successful.”
Oliver Manalang of Pasay City was the grand prize winner and will be going to Australia to watch the 2012 Australian Open. 5 lucky winners were drawn by Roel Gener of the Philippine Azkals. Each of them won Samsung GT-E1080F phones. Among these winners were Ernesto Katigbak from Pasig, Silverio Ramon Salunson of Tarlac, James Israel Panganiban of Bulacan, Arnel Deliva from Cagayan de Oro, and Mary Greth Pilar of Las Piñas City. Mr. Boying Soriano also drew one winner of a Lenovo netbook and it was Raul Mariano who took home the prize.
“This is Kia's way of showing its appreciation to the people who continue to support and patronize our brand”, Mr. Gañac said as the day drew to an end.