Kia Philippines has proudly held its 2024 Dealer of the Year Awards (DOYA), marking the inaugural celebration of its dealerships under ACMobility’s leadership. This prestigious event underscored Kia’s exceptional performance in both sales and after-sales operations.

Held at Seda Hotel in Bonifacio Global City, the ceremony celebrated the dedication, hard work, and commitment of the brand’s dealer network to delivering exceptional customer experiences.

The DOYA is evaluated based on a comprehensive scorecard, with 45% of the evaluation based on sales, 45% on aftersales targets, and 10% on finance. These criteria ensure a well-rounded assessment of each dealership’s performance across key areas.

In line with these standards, Kia New Manila earned the esteemed Dealer of the Year title for its outstanding all-around performance, achieving the highest overall score in sales, aftersales, and finance key performance indicators. Alongside New Manila’s achievement, Kia Alabang was recognized as Top Sales Operations, showcasing significant growth and impressive sales results.

Meanwhile, Kia Kawit was honored as Top Service Operations, distinguished for its excellence in aftersales support. Together, these three dealerships exemplify Kia’s commitment to operational excellence and set the standard for continued success.

Kia’s Dealer of the Year Awards reflect the brand’s ongoing commitment to growth and excellence in the Philippines, perfectly aligned with its slogan, “Movement That Inspires.” By recognizing top-performing dealerships, the awards underscore the importance of strong partnerships in delivering high-quality products and services to customers.

The event celebrated the spirit of healthy competition within Kia’s dealer network, motivating dealerships to surpass sales targets while upholding the brand’s five core values: are for people, move further together, chase excellence every day, empower people to act, and dare to push boundaries.

In addition, the event served as a platform for Kia to present its forward-thinking vision, including its electrified movement and the expansion of its model lineup to include vehicles that embody style, efficiency, and performance. This inspiring vision encourages the dealer network to aim for greater success in 2025 and beyond.

“We are proud to honor the remarkable achievements of our dealerships,” said Brian Buendia, Chief Operating Officer of Kia Philippines. “These awards recognize their unwavering dedication and excellence in both sales and after-sales service, serving as an example for the entire network to continue inspiring movement and striving for even greater success in 2025 and beyond.”