Columbian Autocar Corporation (CAC), the exclusive distributor of Kia vehicles in the Philippines, recently went to Lobo, Batangas not to have a vacation, but to clean up the shore of Lobo of debris and other wastes.

With a 70-plus contingent, CAC gathered its workforce on June 6, 2015 for the company’s annual CSR initiative, dubbed as CAC Coastal Care. The event mobilized executives and employees from all departments to clear the Lobo seashore of debris and to make good on their annual CSR theme of “A cleaner tomorrow begins today.”

Employees of CAC cleaning the shore of Lobo, Batangas

Dozens of bags containing mix litter and dried leaves were collected during the whole day activity. Though visibly tired, CAC personnel were all smiles seeing the result of their hard work– a spotless and picturesque beachfront.

CAC partnered with Lobo Water District (LWD) to carry out the mission of caring for the coast. LWD is the water service provider for 14 barangays of Lobo and is tasked to care and maintain the Lobo watershed. LWD works with the Department of Environment and Natural Resources for the conservation, protection, and sustainable development of watershed areas under the water district’s jurisdiction.

To help with LWD’s environment-friendly efforts such as coastal clean-ups and greening programs, CAC donated Php 20,000 for their cause.

“Last year, CAC started its CSR program with a tree-planting project in Lumban, Laguna called 'Greener Tomorrow'. Not only were we able to contribute to the national greening program but we also saw how much the employees appreciated being one with nature,” said Nenuka F. Guba, CAC Marketing Manager.

Kia PH celebrating the Coastal Care CSR

Guba also stated that the Philippines is known for its amazing underwater resources and beautiful beaches but is also facing trouble due pollution and irresponsible management of trash.

“CAC saw the need to raise awareness and to take action; hence the Coastal Care program came to fruition. We hope that this collective action will inspire everyone at Kia and CAC, as well as the public, to preserve and care for the environment,” added Guba.