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Kia produces Batman inspired Optima for DC campaign


First of eight customized Kia vehicles representing characters from the Justice League

Kia Motors America has teamed up with DC Entertainment and RIDES magazine to create a brooding, Batman-inspired Optima. The Batman inspired Optima signals the beginning of a 10-month partnership based on the iconic characters that make up the Justice League.

Influenced by the artistry of comic book icon, Jim Lee, the Kia super hero vehicles will become a force for good in the world by raising awareness of DC Entertainment's 'We Can Be Heroes' giving campaign, a relief effort to fight hunger in the Horn of Africa.


"Batman is one of the most popular Super Heroes of all-time, and showcasing in a fun and creative way Kia's top-of-the-line Optima SX Limited as a Batman-themed custom ride underscores this car's potent combination of premium features and turbocharged performance," said Michael Sprague, executive vice president, marketing and communications, KMA

The Batman-themed Optima, features an exterior sporting both matte and piano black paint scheme with custom front grille shaped like a batwing, yellow LED lighting accents throughout the vehicle and the iconic bat signal etched into the HID headlights, meanwhile the interior is fitted with custom black leather and suede interior with bold yellow stitching and batwing symbol. To complete the overall look, utility throwing stars are installed in the center console while the Bat suit and cowl are tucked neatly in its trunk.

Watch out for Kia's next comic book superhero-inspired vehicle as Superman, Wonder Woman, Green Lantern, The Flash, Aquaman and Cyborg has been matched to a Kia vehicle based on key attributes and character traits to create custom, one-of-a-kind rides to be unveiled over the next ten months at major auto shows and comic-cons across the U.S.

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