Yes, you read that right. Kia's latest sedan for the Korean market is called the K9, and these are the first photos they've revealed so far.
Referred to by its codename ‘KH’, the company also confirmed that the Korean market name will be ‘K9’. The naming nomenclature follows the sequential 'K' series in the Korean market, as the Optima is called the K5 while the Cadenza is called the K7. According to Kia, the letter ‘K’ represents both their home country and the Greek word ‘Kratos’ which means powerful, domination and reign, as well as the English word kinetic. Kia says that for export markets, the name will be different though.
The K9 is actually Kia’s first rear-wheel drive sedan, following in Hyundai's stead after their bigger brother came out with the Genesis sedan a few years back. It boasts Kia’s latest design, driving performance and high technology capabilities.
The K9 actually evokes a high tech, germanic design (thanks to Peter Schreyer of Audi fame), the newest evolution of Kia's design DNA. Apart from the family, 'tiger' grille, the front is dominated by high tech LED headlamps, with classic design echoes in its voluminous hood. Viewed from the front, K9 presents an imposing and characterful image.
“K9 is our first rear-wheel drive
large sedan, created without compromise in its design, driving
performance and new technologies,” said Mr. Soon-Nam Lee, Director
of the Overseas Marketing Group for Kia. “K9 sets a whole new level
of standards and values in the large sedan segment, and its design
will be another Kia demonstration of our brand’s power to surprise
There are no confirmed details around the engine yet, but V-6 and V-8 engines seem to be the most likely choices as in the Genesis sedan.