Kia is undergoing big changes this 2021. It started when the company revealed its new logo with a bang, literally. It was supported with their new slogan “Movement that inspires.” Aside from the logo change, Kia also revealed more details of its new business strategy.
Rather than just building vehicles, the South Korean company announced they will also be creating mobility solutions for its customers, similar to Toyota and Hyundai. As a result, Kia has decided to drop the “Motors” from its name (previously called Kia Motors Corporation). From now on, the company is named Kia Corporation.
Together with the name change, Kia will also put its Plan-S electrification strategy into action. Under the Plan-S roadmap, the company plans to introduce seven new battery electric vehicles (BEVs) by 2027. These will be comprised of passenger vehicles, SUVs, and MPVs across several segments. All will be built on the Hyundai Group’s new Electric-Global Modular Platform (E-GMP).
Out of the seven EVs, the first one is scheduled to debut during the first quarter of 2021. It will also be the first model to incorporate Kia’s new logo. For now, Kia isn’t disclosing much about the upcoming EV. However, the South Korean company said it will feature a “crossover-like design”, have 500 km of range, and can be recharged in under 20-minutes. We don’t know what it looks like yet, but Kia says the upcoming EV will reflect the brand's new design direction.
Apart from the first EV with a “crossover-like design”, we don't know which one will follow. Based on the teaser photos released by Kia, the other models include a hatchback, a large SUV, a small crossover, and two large sedans.
But what will they look like? At the moment, it's quite hard to tell what models are, but the large SUV could be an EV version of Telluride. Meanwhile, the hatchback could be an electric version of the Rio Hatchback or the Forte Hatchback. Unfortunately, it's hard to make out the shape of the two sedans.
Apart from the BEVs, Kia will also introduce Purpose-Built Vehicles (PBVs) for corporate customers. These vehicles will ride on a flexible skateboard platform, allowing them to be designed for a variety of corporate and fleet needs. Some examples include car-sharing vehicles, low-floor logistics vehicles, and delivery vehicles.
With the growth of EVs around the world, Kia aims to have a 6.6% share of the global EV market by 2025 and global annual sales of 500,000 BEVs by 2026.