The next generation Kia Optima (also known as "Magentis" in some markets) will make its public world premiere at the New York International Auto Show, which opens on Friday 2 April 2010. A fresh design from the ground up, Kia's latest generation of its popular mid-size sedan is completely transformed and embodies a bold, athletic and sporty visual energy.

Longer, lower and wider than the previous generation model, the new Optima features a significantly longer wheelbase and will offer more space for people and cargo.

The next generation Optima will go on sale at Kia dealerships in the USA and in non-European markets from Fall 2010, while sales in Europe will begin in Spring 2011.