Own (or owned) a Lexus? Then you're one of the 10 million who bought one in the last 30 years. Launched in January 1989 at the North American International Auto Show, Lexus started off with just two cars, but now has one of the widest variety of luxury vehicles in the market today. This year, Lexus has a lot of reasons to celebrate.
Not only that, 2018 was a banner year for the brand too by posting their best-ever sales. With 698,330 vehicles were sold worldwide, they are actually up from 2017's already strong figure of 668,515 units.
So, how did Lexus get to where they are now?
As mentioned, it all started in 1989 and they started off with two cars. These are the LS 400 and ES 250, meaning the LS and ES also turn 30 this year. At first, it was only the US that got Lexus, but later on, parts of Europe also got their hands on it. Soon after, the GS joined the LS and ES with more models coming in during the rest of the 90's, namely the LX, RX (the world's first luxury crossover), and IS, all of which are still part of Lexus to this day.
Come the 2000's, Lexus was distributed in more parts of the globe. The Toyota Land Cruiser Prado-based GX entered the stable. They then started dabbling in the world of hybrids, an initiative started by parent company, Toyota. Then, in July 2005, Lexus entered the Japanese market. Yes, Lexus wasn't even sold in Japan until 14 years ago. By 2009, the Philippines got their first batches of Lexus vehicles with the IS, GS, ES, LS, RX, GX, and LX in the local lineup.
From two models in 1989, there are now 14 to choose from. These days, Lexus has a wide array of cars, crossovers, and SUVs, along with a selection of hybrids. Most of the lineup is even available with hybrid power, and their crossover range has expanded significantly. With a slew of all-new models released, it looks like Lexus isn't showing any signs of slowing down in their 30th year in the business.