Lexus brings a magazine print ad to life with their innovative CinePrint technology to merge print and digital media. The print ad which will be first seen on the October 15 issue of Sprots Illustrated magazine(US version).

In order to experience this, you need to place an iPad behind the actual Lexus' print ad page with the iPad set on the same page on the iPad version of Sports Illustrated magazine, dim the light and enjoy the show. You can watch the static print ad come to life showing you what the recently launched Lexus ES have to offer.

Lexus states, “most traditionally 'interactive' print ads direct users away from the page. However, CinePrint Technology flips that on its head, creating a tactile and visceral connection that brings one closer to the printed page with a multi-sensory experience that combines sight, sound, and touch.”