What do you do when you have over 300,000 Lego bricks lying around and plenty of time on your hands? For Chevrolet, that meant building a life-size replica of the all-new 2019 Silverado 1500 LT Trail Boss.
Yes you read that right, the bow-tie brand just built their first full-size Chevy vehicle built entire out of Lego bricks. Recently unveiled at the 2019 North American International Auto Show (NAIAS), Chevrolet claimed it took them more than 2,000 hours to assemble the life-size pickup truck.
It weighs in at a hefy 1,500 kg and measures nearly 6.1 meters long, 2.4 meters wide and 1.8 meters tall. A total of eighteen, specially-trained Lego master builders helped make the pickup truck; hand-selecting and placing each of the 334,544 pieces of bricks on the Silverado. The most used piece on this particular build is a 2x8 red stuck brick which makes up most of the pickup truck's red exterior.
The builders were so meticulous, that they even replicated key portions of the the pickup truck like the Chevy logo, 'Trail Boss' and 'Silverado' badging, and even the 'Chevrolet' lettering on the tailgate itself.
Sandor Piszar, Director of Chevrolet Truck Marketing, stated that they are thrilled once more of partnering with Lego and Warner Bros. It all started in 2017 with 'The Lego Batman Movie' wherein Chevy built a Batmobile made entirely out of bricks. The new Silverado builds on that partnership once more as a custom mini Silverado will make an appearance in the new movie 'The Lego Movie: The Second Part' on February 8.
“The themes of determination and teamwork in the new movie align perfectly with our Chevy brand values and we are sure that the all-new Silverado has the features, technologies and strength that would help Emmet, Lucy and their friends as they take on exciting new challenges, added Piszar.