The race to build the world’s first production pure-electric pickup truck continues. Back in 2018, Rivian revealed the R1T – an all-electric pickup concept which a very futuristic styling. Then, there’s the Nikola Badger that was revealed earlier this year. But probably the most unforgettable electric pickup would be the Tesla Cybertruck, mainly due to its edgy design.

Lordstown Endurance wants to be first electric pickup image

Now, a new challenger has entered the all-electric pickup truck market – Lordstown Motors. They have also just revealed their contender to go up against the R1T, Badger, and the Cybertruck the Lordstown Endurance.

Lordstown Motors is named after the location of the assembly plant from which they are based. Prior to the EV builder, assembly plant was previously used by General Motors before being sold in 2019. Coincidentally, this is the same plant US President Donald Trump ordered GM to reopen during the height of the COVID-19 pandemic last March.

Lordstown Endurance wants to be first electric pickup image

Going back to the electric pickup, the Endurance features a futuristic design, much like its competitors. Upfront, the black trim forms a unique-looking rectangular design. The headlights are then integrated into the upper horizontal strip while cooling vents are found on the vertical strips. At the rear, there are two slim vertical strips that act as taillights, giving the truck a retro-futuristic styling. But its standout styling cue would have to be the orange accents behind the wheels.

Lordstown Endurance wants to be first electric pickup image

At the moment, the Endurance seen here is still a prototype. Interestingly, Lordstown Motors did not reveal specific details about the electric truck. Instead, they only said that it will be powered by four in-hub electric motors with a combined output of 600 horsepower and have a range of over 400 km. As it is a pickup, towing capacity is rated at 7,500 lbs.

According to the automaker, the first year of production has already been pre-sold. The electric pickup is set to go into production next year.

Lordstown Endurance wants to be first electric pickup image

With all these electric pickups appearing on the market, the question now is who will be the first to enter production and start selling them. Don’t forget, Ford also has an electric F-150 coming up. At the moment though, it seems like anyone's game.