As election mania begins to reach fever pitch, the Land Transportation Franchising and Regulatory Board (LTFRB) has opened up a medium for political candidates to plaster their faces and platforms on, Public Utility Vehicles (PUVs).
Based on Memorandum Circular No. 2015-029, the "prohibition of political advertisements on public utility vehicles" is officially lifted and will be effective after it is published in a major newspaper and filed with the University of the Philippines Law Office.
This memorandum will supersede the resolution released by the Commmision on Elections (COMELEC) which deemed it 'unlawful' for PUVs to display election campaign materials.
The transport group 1-United Transport Koalisyon (1-UTAK) filed a dispute against COMELEC's resolution which was favored by the Supreme Court.
The processing, approval and issuance of these ads on PUVs will still be under the discretion of the Board and will still follow the memo on ‘Standard Requirements and Guidelines in the Processing, Approval and Issuance of Permit on Transit Advertisement.’
“What will be advertised is not within our discretion. The Board will not favor any political candidate. We only get to decide how or where the political ads will be placed,” said LTFRB board member Ariel Inton.
Political ads can now be posted on buses, jeepneys, trains, taxis and even ferries, pedicabs and tricycles.