Going to a motor show is a part of the job we truly miss.
In 2020, it was a given that we wouldn't get to do so because the pandemic hit our country just as the summer auto show and car show season was about to get underway. Actually, the quarantine restrictions were announced just as the Manila International Auto Show was already about to open its doors at the World Trade Center Manila.
We had hoped that 2021 would be a better time to hold an auto show in the Philippines, but clearly, that's not going to happen with the current numbers. Unsurprisingly that is also the position shared by the organizers of the Manila International Auto Show, which is typically held around this time of the year.
“This year we do not foresee any possibility of on-ground MIAS,” said Alvin Uy, MIAS co-organizer. “We are considering pursuing another virtual MIAS Wired event around Q3 but still deliberating about it.”
The MIAS Wired that Alvin Uy is referring to is the online version of the show. Because 2020 was a disastrous one for events, MIAS organizers opted to go for an online livestream show instead. And that's what we can possibly expect from them this year in the third quarter.
So what about 2022 then? Could we possibly see a motor show in the Philippines next year given that vaccines are being rolled out to immunize the public to quell the numbers?
“For 2022 it's too early to say but we will prepare for that possibility as soon as we can see a better trajectory of vaccine coverage and number of cases,” continued Uy.
The pandemic has really pulled the handbrake on the many global motor shows that serve as the launchpad for automakers. The 2020 edition of the biennial (every other year) Philippine International Motor Show which is organized by CAMPI was likewise canceled; the next scheduled one would be in 2022 if all goes well.
Just about the only show that braved the pandemic was the Bangkok International Motor Show (BIMS) which was able to hold a rescheduled 2020 edition in July as well as a 2021 edition that took place last March.
Because of the various quarantine measures worldwide, automakers have turned to the digital space to conduct their launches for the public, exploring many creative ways to premiere new vehicles to the public.