As Nissan Philippines Inc (NPI) continues with its 'Dare the Impossible' campaign, the company recently welcomed its newest brand ambassador to represent them: Matteo Guidicelli.

Guidicelli was formally introduced as the company's newest ambassador last November 6 during NPI's Dealer Of The Year Awards. For Nissan, Guidicelli embodies the company's game-changing innovations by defying conventions and challenging boundaries. Combine with his passion, and excitement, Nissan believes that having Guidicelli represent Nissan will help propel the brand to greater heights.

“The Dare the Impossible campaign is a brilliant way to further ignite the passion and innovation behind Nissan. In combination with the brand's new look, this attitude is something I can totally relate to and live by. I am looking forward to the full experience from the vehicle line-up, including the Nissan Terra, Navarra, Patrol, the 370Z, the fully electric Nissan LEAF, and beyond,” said Guidicelli.

Matteo Guidicelli Nissan image

Guidicelli has shown talents beyond acting and singing. At just 11 years old, he started kart racing and went on to join local and international races. He also bagged the 'Karter Of The Year' three times. After karting, he became a triathlete and joined the Ironman triathlon events several times.

His most recent achievement happened in 2019 when he joined the Philippine Army and earned the rank of second lieutenant. He was also able to complete one of the most grueling training regiments, the 30-day Scout Ranger training.

“With Matteo, we are further igniting the Nissan brand in the Philippines. He is an inspiration and fully aligned to how we manage marketing, sales, consumer touchpoints, dealer network, after-sales, and communications. We are proud to have Matteo with us, as Nissan boldly shapes an innovative and human-centric future in the country and in the region,” says Atsushi Najima, president and Managing Director of NPI.