Mazda Motor Corporation’s compact crossover SUV, the CX-5 has been awarded by the Japan Car of the Year committee as the 2012-2013 Car of the Year Japan. The CX-5 garnered 363 votes and is the fourth Mazda vehicle to win the award following the MX-5 which won during the year 2005. It even won over the popular Toyota 86/Subaru BRZ by 45 points.
The CX-5 was the first model to adopt the full suite of Mazda’s SKYACTIV technologies including the engine, transmission, body, and chassis. It offers a predictable and refined driving experience together with outstanding environmental and safety performance. It is also the first model to fully embody Mazda’s new design theme, 'KODO–Soul of Motion'.
The CX-5 equipped with Mazda’s new-generation SKYACTIV-D clean diesel engine boasts powerful driving comparable to a 4.0-liter V8 gasoline engine vehicle due to its 420N-m of maximum torque. At the same time, it achieves an SUV class-topping fuel economy rating of 18.6 km/L (JC08 test cycle mode with FWD model).
In approximately nine months since the sales of the CX-5 started, Mazda has received 37,000 orders which is equivalent to more than three years of sales at the anticipated volume of 1,000 units per month.
In accepting the Japan COTY trophy, the so-called ‘Godfather’ of Skyactiv technology**, Kiyoshi Fujiwara, said: “It was a long road. In the early days of Skyactiv development, I had a lot of opposition from colleagues suggesting this technology was not the answer. But we stayed true to our goals, and here we are today, fully recognised by the COTY jurors. Thank you!”
All passenger vehicles with an expected annual sales volume of over 500 units, announced or launched in Japan between November 1, 2011 and October 31, 2012 are eligible for this year’s Japan Car of the Year award.