The Mazda Revolution
Yesterday, Mazda Philippines introduced two key, all-new models in the country: the Mazda3 hatchback and sedan as well as the CX-5 compact crossover, replacing the 1st generation Mazda3 which has been in showrooms since 2004 and the Tribute, respectively. The CX-5 and the Mazda3 will be at the Mazda Revolution in NBC Tent, Bonifacio Global City this weekend.
The fully restyled Mazda3 delivers a fresh appearance, improved performance and premium refinements to the compact car segment in the country. It is updated with a host of new and advanced features and will be available in 3 variants – a 1.6L hatchback, 1.6L sedan and a 2.0L sedan.
Since its first debut in October 2003, the Mazda3 has become a core model in Mazda’s lineup, selling over two million units worldwide and currently comprising over a third of its annual global sales. The next generation Mazda3 inherits and evolves Mazda’s highly acclaimed sporty performance and exterior styling.
“In planning for the All-New Mazda3, the development team reaffirmed that the standard bearer of the Mazda brand must offer both exhilarating driving and appealing design in addition to exceptional fuel economy. This awareness helped us set a clearly defined goal to refine Zoom-Zoom driving pleasure — the essence of the Mazda brand. Our aim was to provide a sense of driving pleasure that fills its owner with pride, rather than settle for merely improving on the Mazda3’s impressive fuel economy and performance figures,” said Kenichiro Saruwatari, Mazda3 Programme Manager.
Engine choices rema
in the same, with a 103 horsepower 1.6 liter with a 4-speed automatic, though the 145 horsepower 2.0 liter MZR engine gets a new 5-speed automatic transmission.
The Mazda3 is now available in dealerships nationwide at the suggested retail price of PhP 999,000 for the Mazda3 1.6LV sedan; PhP 1,099,000 for the Mazda3 1.6L V hatchback and Php 1,299,000 for the Mazd3 2.0L R sedan.
Alongside the new Mazda3 is another all new model, the CX-5. The Mazda CX-5 is the first vehicle that will adopt the full range of Mazda’s SKYACTIV technology and ‘KODO-Soul of motion’ design theme.
Available in a 2-liter engine with front wheel drive in both 6-speed Activematicand 6-speed manual transmission, the All-NewMazda CX-5 is the first model to adopt Mazda's breakthrough SKYACTIV technologywhich includes a new engine, transmissions, body and chassis, offering customers a refined driving experience together with high levels fuel efficiency.
It's not all technology, as the Mazda CX-5 is the first to adopt the KODO design theme. Chief Designer Masashi Nakayama says, "With the Mazda CX-5, our focus was on expressing a strong sense of vitality and agility. We looked at videos of cheetahs; their agile footwork and how they use their whole body as a spring to accelerate rapidly and change direction instantly. They emanate great energy throughout their entire body. Inspired by their efficient yet beautiful movement, we aimed to push SUV appearance to new levels with the KODO design language."
“The All-New Mazda CX-5 with SKYACTIV technology is Zoom-Zoom driving taken to the next level. The true Mazda driving experience is nowenhanced with even greater performance and excellent fuel economy,” said Janinna Mendoza, Marketing Director for Mazda Philippines.
The Mazda CX-5 is equipped with a USB port/auxilliary jack which allows for USB and smartphone audio playback and operation. It also allows for wireless connection with a smartphone or other devices with Bluetooth connectivity technology with Voice control.
The All-New Mazda CX-5 2.0L FWD is offered at PhP1,452,000 for the automatic transmission and PhP1,392,000 for the manual transmission.