Mazda Philippines reported an all-time full-year sales record for the brand with 2010 sales that rose to 3,148 vehicles, a 54 percent increase year-over-year. As the second-fastest growing automotive brand in the Philippines, Mazda attributes its robust performance in 2010 to the successful launch of the Mazda2 sub-compact, continued strength of the Mazda3 and the strong demand for the Mazda CX-7 crossover SUV.
Following its successful launch in March, the Mazda2 sub-compact saw sales of 911 units, while the Mazda3 remains to be the brand's best-selling nameplate since its introduction in 2004 with full-year sales of 1,230 units. Having redefined the category, the Mazda CX-7 remains to be one the category's most popular compact SUVs having sold 732 units last year.
Also demonstrating leadership in customer sales satisfaction, Mazda Philippines emerged in the top position at the most recent J.D. Power Asia Pacific Study in terms of sales satisfaction in 2010. With a score of 832, Mazda ranked highest and performed particularly well in four of seven factors: delivery process, salesperson, delivery timing and dealer facility.
"We are absolutely delighted to have ended the year on such a high note, which helped deliver record full-year sales for the Mazda brand in 2010. Not only are we the second-fastest growing automotive brand in the country, we are also a leader in sales satisfaction. We look forwarding to carry this momentum in to a strong 2011," said Randy Krieger, Ford Group Philippines President.