Mazda's Vision Coupe concept proves that simplicity is sexy

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Vision Coupe wins Mazda a Concept Car of the Year Award

Mazda, it seems, has added another feather in their cap. This time, it's for the design of their concept car. The Vision Coupe, a concept of a four-door grand touring “coupe”, has just been awarded as the Concept Car of the Year during the Geneva Motor Show's Design Night.

The 18 judges at the event -some of which are currently the heads of design for their respective car companies- hailed the Mazda Vision Coupe's looks amongst all others in the running. “It's truly an honour to have this model, which aims to express the essence of Japanese aesthetics, applauded by some of the world/s top car designers,” said Mr. Ikuo Meda, Mazda's officer in charge of design and brand style. “The essence of this design concept will be evident in the next generation of Mazda cars, the first of which is due to be launched in 2019.

The concept car was actually revealed several months ago at the Tokyo Motor Show, easily becoming one of the main attractions in the Mazda booth. The Vision Coupe is technically a four-door, but given the silhouette with the sloping roof, the company deemed fit to call it a coupe much in the same way that luxury European automakers use the term four-door coupe. Interestingly enough, the Vision Coupe was named as the Most Beautiful Concept at the 2018 Festival Automobile International in Paris just a month prior.

Mazda has been having a very successful run with their concept cars that feature their design language which they call Kodo: Soul of Motion. At the previous Tokyo Motor Show (2015) Mazda revealed the RX Vision concept, a pure 2-door coupe concept that plans to revive the Wankel rotary engine that Mazda had retired with the RX-8.

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