AUTO INDUSTRY NEWS

Mercedes-AMG, MV Agusta partnership comes to a close

Mercedes-AMG, MV Agusta partnership comes to a close image

Anton Andres / Mercedes-AMG | July 27, 2017 17:17

ComSar buys Mercedes-AMG's shares

Back in 2014, Mercedes-AMG purchased a 25 percent stake in MV Agusta. Three years after the deal, Mercedes-AMG has sold its shares to ComSar Invest, a part of The Black Ocean Group. This is the second time Mercedes-AMG has ended a partnership with a motorcycle manufacturer within a decade. The German luxury automaker also had a partnership with Ducati and parted ways in 2012. The latter was subsequently bought by Audi.

Mercedes-AMG gave MV Agusta a substantial boost when the Italian motorcycle company was going through financial difficulties. Regarding that deal, Tobias Moers, Chief Executive of Mercedes-AMG, said, "In MV Agusta, we have found the perfect two-wheel partner for Mercedes-AMG.” During their partnership, the two companies heavily cooperated in the areas of marketing and sales. MV Agusta also produced a special sports bike to commemorate their collaboration: the F3 800 inspired by AMG GT.

Years later, the Italian motorcycle manufacturer was able to return to profitability. With Mercedes-AMG selling their shares, MV Agusta is now under the full control of ComSar Invest. Headed by Russian business magnate Timur Sardarov, he aims to continue the financial upswing of MV Agusta. He plans to do so by reinforcing the sales and service network, expand its market reach and invest further in marketing, much like what Mercedes-AMG did.

As for Mercedes-AMG, it was not disclosed how much they were able the sell MV Agusta shares but the 25 percent acquisition was estimated at $40 million. It is likely that Mercedes-AMG was able to recoup that amount in the sale.