To provide an even more premium experience in their vehicles, Mercedes-Benz has announced a long-term partnership with Tidal, a global music and entertainment platform available across 52 countries. The partnership would allow Mercedes-Benz customers that have their vehicles connected to the Mercedes me Portal access to a complimentary Tidal HiFi membership.
"Thanks to the cooperation with Tidal, we are enhancing the Mercedes me lifestyle range with a unique entertainment experience. Our customers can stream music and videos at home or on the go virtually unlimited. We also offer exclusive opportunities to contact artists or experience them live," said Dr. Jens Thiemer, Vice President Marketing Mercedes-Benz Cars,
Beginning in 2018, Mercedes-Benz owners will be able to stream more than 50 million songs and over 185,000 music videos thanks to the complimentary 12-month pass from Tidal. Not only is the access pass limited to their vehicles, it can also be accessed from their smartphones to be used on their home music system.
In order to mark the launch of their collaboration, Mercedes-Benz and Tidal will be holding an exclusive concert at the upcoming Frankfurt International Motor Show (IAA).
Following the complimentary trial, customers can continue to have a premium music experience by purchasing another Tidal subscription package.
Giving a brief background about the music streaming service, Tidal is a global, experiential, entertainment platform built for fans, directly from artists around the world. The service offers high-fidelity, CD sound quality music, high resolution video, an opportunity to discover new artists via TIDAL Discovery, and unique experiences via Tidal X.