After announcing the restructuring of its car nomenclature, Mercedes-Benz recently revealed its new product line, the AMG Sport series, a more accessible model lineup that offers enhanced technical performance and refinements. It will also fill the company's gap between the AMG Sports package for Mercedes-Benz vehicles and the classic AMG models, which will underpin the brand's growth strategy on a more sustainable approach.
“The new Sport models represent a convincing proposition for our customers: genuine sports car technology becomes accessible, appealing to an even broader-ranging clientele worldwide. For all our dynamic growth, we remain true to our brand claim of "Driving Performance,” said Tobias Moers, Chairman of the Board Management of Mercedes-AMG GmbH.
The new product lineup will have cars that have a higher engine output, AWD system as standard on select markets and special components for the chassis and braking system, sourced from classic AMG cars. The first two models from the new lineup will debut at the 2015 North American International Motor Show in Detroit and according to Mercedes-Benz, they are already planning of adding new models for the AMG Sport series.
The move was made by Mercedes-Benz and AMG amidst the high sales of Mercedes-AMG cars that amounted to 40,000 units sold globally as of this year. This allowed the tuning company to enter the compact segment and widen its product range. It also paved the way for Mercedes-AMG to access new customer groups and secure a portion in new markets.