There is a changing of the guard over at Ford Philippines. Back in March, the company announced that its managing director, PK “Uma” Umashankar, has a new role at Ford Motor Company. He was appointed as the new director of Ford Customer Service Division, International Markets Group (IMG). He took on that role back on April 1.
We're glad for Uma in his new role within the company. However, that left the position of the Philippine managing director vacant. But Ford Philippines has now announced the new head of local operations. His name is Michael "Mike" Breen, and he is a Ford veteran. Breen will relocate to Manila and will report directly to Yukontorn ‘Vickie’ Wisadkosin, president, Ford ASEAN. His new role will be effective by June 1.
“Mike brings with him a wealth of experience gained from close to three decades of working in Ford markets all over the world. As APDM country lead complemented by his extensive expertise in dealer relations, marketing, and sales operations, I am confident that Mike’s leadership in the Philippines, together with our dealer partners, will help us improve customer experience to further grow the Ford brand in the market,” said Wisadkosin.
Mike Breen started his career at Ford in 1993 as a customer service representative in Ford North America. He was based in Dearborn, Michigan (Ford's headquarters) until 2016. He was assigned in China to become the automaker's Asia Pacific Truck Launch Manager. In 2018, he was sent to Thailand to lead Ford's Asia Pacific Operations Marketing Communications. After that, he became managing director for Ford's Asia Pacific Emerging Markets.
Looking at his background, Breen has an extensive background in trucks and SUVs. With the Everest and Ranger being the top-selling models in the Philippines, he should fit right in here. His appointment is just in time, too. That's because it won't be long before Ford debuts the all-new Ranger and Everest. Breen will play a vital role in the local success of these two important models.