Believing that ‘starting them young’ is the best way to imbue road safety awareness within the population, the Michelin Corporate Foundation conducted free road safety seminars and various safety-related activities for the teens and school children of Cebu City last July 9th and 10th, 2016.

In order to create greater awareness for the role of tires, air pressure, and overall vehicle safety checks, Michelin brought its signature Fill Up With Air (FUWA) safety campaign to the Queen City. On Saturday July 9th, Michelin offered free tire checks to motorists at the S&R Membership Club in Mandaue to determine if their vehicles were running the right tire pressure. Motorists were also free to consult any of the Michelin tire experts that were present regarding the right tire options for their vehicles.

On Sunday July 10th, Michelin Philippines and Michelin East Asia and Australia (Michelin E2A) joined forces with the Enfants du Mekong (EdM) foundation and the Little Bamboo Foundation (LBF) to teach teens and children about safety and mobility. 500 children and teens from EdM and LBF, along with their families, attended the Sunday program activities.

The road safety seminars arranged by the Michelin group were conducted by the Cebu City Transportation Office (CCTO) and the Land Transportation Office (LTO) for the young EdM scholars and LBF beneficiaries. The Michelin E2A team also conducted a well-received storytelling session that starred Bibendum, the official Michelin mascot as Road Safety Hero. Crafting games, relay games, and obstacle courses that help demonstrate road safety lessons were also held in the afternoon.

“These activities are meant to pursue Michelin’s global goals of making its relationships with all of its stakeholders more meaningful, especially the communities near our facilities. Michelin cares a lot about employment, mobility and education,” said Michael Nunag, Michelin Chief Representative in the Philippines.