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Michelin promotes road safety with 'Safe on the Road' campaign


Michelin's 'Safe On The Road' campaign was held at S&R Alabang

Summer is a time where most families go out of town for that much needed vacation. Given that not everyone is highly acquainted with vehicle maintenance, Michelin Tires have gone on a campaign to inform motorists about the importance of inflating vehicle tires. Inflating tires with the correct tire pressure ensures road safety for everyone.

Held last May 12 and 13, 2017 at S&R Alabang, Michelin’s worldwide road safety awareness campaign, called Michelin Safe On The Road (formerly known as Fill Up With Air or FUWA), made motorists aware of the most basic step that will ensure them safe and efficient driving on city or country roads – proper tire pressure.

Michelin offered free tire pressure check-up and service to motorists at a special set-up at S&R with Michelin tire engineers sharing tire information and recommendations to S&R members. A total of 48 cars were inspected during the course of the 2-day activity.


Having the right tire pressure enables tires to have sufficient road grip when turning and braking on both dry and wet roads, thus avoiding accidents. Under-inflated or over-inflated tires can wear down faster than expected, have reduced grip and can consume more fuel.

Motorists who participated in Michelin Safe on the Road received Michelin notepads, fans, flyers and stickers. Bibendum, the Michelin Man, meanwhile cheered up customers and happily posed for selfies with shoppers. For those who missed the campaign at S&R Alabang, Michelin will be holding more Safe on the Road initiatives for the remainder of the year.  

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