BMW Group Asia is pleased to announce the appointment of British United Automobiles as the new distributor of the MINI in the Philippines. A brand new MINI showroom will open for business in the first quarter of 2010 with a unique car showroom concept.
Announcing the appointment, Managing Director of BMW Group Asia, Mr Johannes Seibert said, "To this day MINI remains unique in all its features, qualities, and characteristics. MINI is much more than just a car; it is an urban icon and the preferred choice for trendsetters. All around the world, numerous celebrities, fashion creators, musicians and other artists have been captivated by the unique style of MINI. Together with British United Automobiles, we are pleased to bring MINI to the Philippines."
Mr Seibert added that preparations were underway to build an architectural design showroom and service facility equipped with state-of-the art workshop to provide an exciting car ownership experience.
Mr Willy Tee Ten, Principal Dealer for British United Automobiles said, "We have a strong team who will spearhead the operations and work closely with our principals to ensure the brand sets new benchmarks in CRM and after-sales initiatives."
Mr Tee Ten is confident that this new partnership will be an enriching and rewarding experience for the customers as well as BMW Group Asia and British United Automobiles.