Mini Philippines celebrates 6 years in the Philippines as it gives its flagship dealership in Bonifacio Global City (BGC) a major refresh in keeping with the brand’s global standards.
Mini Philippines boss Willy Tee Ten said that the 410-sqm showroom on 5th Avenue and 26th Street will “project a true Mini journey from the moment the client is welcomed inside.”
The brand said that the refurbished showroom complies with Mini’s quest to better accommodate, entertain and capture clients. The refreshed showroom now also reflects the Mini’s values of sportiness and elegance – in addition to fun.
Mini’s BGC showroom is equipped with three large flat planel screens – called Mini Digital Communication Frames – which allow sales executives to better explain the company’s products. Moreover, sales people also have Mini content on digital devices such as tablets.
Another addition is the MINI Hub, a relaxing lounge featuring a long table, high chairs, sofa and digital screens.
The brand added that all furniture and pieces in the renovated showroom are ordered through Mini UK in keeping with global standards.