Mitsubishi Motors Philippines has rolled out the 50,000th Mitsubishi Adventure produced in its Cainta Rizal production facilities last March 29, 2005. The simple roll-off ceremonies was attended by the Board of Investments officials led by Undersecretary Elmer Hernandez, Rizal province local government officials, which includes Governor Casimiro Ynares, MMPC dealers and suppliers and other industry officials. In his brief remarks, MMPC President and CEO, Mr. Kengo Takase, has acknowledge the support of the government, specifically the Board of Investments, the local government, the vendors and dealers in making this achievement possible.

MMPC's production of the Mitsubishi Adventure started in October 1997. The Adventure was then introduced to the market in December of the same year and from its introduction the Mitsubishi Adventure was well received. With sales of 6,319 units of Adventures in its first full year of sales, MMPC was able to top overall Philippine vehicle sales for 1998.

The product objective is to make the Mitsubishi Adventure the ideal vehicle for the Filipino family given its size, features and affordable price. Continuous quality improvement was also undertaken in MMPC's desire to exceed its customer's expectations. Mitsubishi Adventure's quality, performance and outstanding value for money were recognized when it was judged as Best AUV for 2004 by the Car of the Year Awards, which was organized by a group of independent Philippine motoring journalist. To date, Mitsubishi Adventure remains to be a significant model in MMPC's product line up and as well as in the Philippine market.

And as a token of appreciation to its customers, Mr. Kengo Takase announced during the ceremonies that MMPC will be giving away the 50,000th Adventure to a lucky Adventure customer. Mitsubishi Motors Philippines will also give away five (5) Php 50,000 as minor prizes.

All Adventure owners are qualified to join by simply registering at any Mitsubishi dealership nationwide. The Mitsubishi Adventure owner must simply bring their vehicle to the dealer to avail of a free 16-point Service Plus check up on their Adventure unit. Aside from having factory certified technicians check the condition of the Adventure, each unit will be given a commemorative 50,000 sticker which will serve as their raffle entry to the promo.

MMPC is also extending the celebration to non-Adventure owners by offering very easy own financing plans. For instance, the 2006 Adventure GLX 2.5 Diesel which is priced Php763,000 can be brought home with an amazingly affordable Php 66,450 downpayment, or choose the low monthly payment plans of P8,067/month for 60 months if you pay the 50% downpayment. Zero interest plans are also available for most Adventure models for as long as 2-years. In addition, all brand new buyers of Adventure GLX and GLS Sport diesel models will be provided with a Php 15,000 SM Giftcard.

This Adventure 50,000 Celebration promo will be valid from March 16 to May 31,2006.