Local assembly part of New Stage 2016 mid-term business plan
Mitsubishi Malaysia has started local assembly of the ASX compact crossover. The first locally-assembled Mitsubishi model is part of the Japanese automaker’s strategy to expand its presence in emerging markets as part of their three-year plan outlined in November of 2013 called 'New Stage 2016'. Mitsubishi is currently contracting assembly at the Tan Chong Motor Assemblies Sdn. Bhd. (TCMA) plant in Segambut, Kuala Lumpur.
MMC Senior Executive Officer, Mr. Morizaku Chokki attended the line-off ceremony held last January 21 at TCMA’s plant. "Since the establishment of Mitsubishi Motors Malaysia in January 2005, the Mitsubishi Motors brand has indeed achieved remarkable progress. I deeply believe the locally-produced ASX is an important step for further growth here. While this is our first time to introduce a made-in-Malaysia model, I am strongly confident that the made-in-Malaysia ASX will provide the Malaysian people with top levels of safety and reliability," said Morizaku Chokki, Senior Executive Office of Mitsubishi Motors Corporation.
In addition to Malaysia, the Japanese automaker will also be producing the ASX in Indonesia. The move is seen as preparation for a more competitive presence in the ASEAN region for the popular crossover segment. The Philippines presently sources the ASX from Japan, while Thailand does not offer the model due to high import tariffs slapped on imported vehicles to protect their local car industry.
Mitsubishi has already revealed that the next-generation ASX will be announced in 2015, most likely at the Tokyo Motor Show.