Mitsubishi Motors and BPI tie up
Mitsubishi Motors Philippines and the BPI Direct Savings Bank, recently inked an agreement for Mitsubishi-BPI Direct Balik Bayani Auto program. Under this program, Filipino workers or migrants abroad can purchase a brand new Mitsubishi vehicle which will be used by their immediate family or relative in the Philippines. These vehicles will be financed by BPI Direct and the payments for the monthly amortizations can be made via cash remittances thru BPI remittance centers worldwide.
Taizo Furuhashi, MMPC's EVP for Marketing stated that "We welcome this partnership with BPI, as they are currently the market leader in overseas remittances from Filipino workers abroad. We expect that this Mitsubishi Motors-BPI Direct Balik Bayani auto program will be well received by Filipinos working in the Middle East, Europe, USA, and Asia. Now it will be a lot easier to invest on a Mitsubishi vehicle which will be entrusted to their immediate families or relatives here in the Philippines, whether it will be used as a private vehicle or for business".
Meantime, BPI Direct President, Raul Dimayuga said that "Mitsubishi vehicles such as the Adventure, L300FB, Strada and even the Fuzion will definitely appeal to most of our Kababayans abroad considering that these vehicles are affordable and at the same time have low running cost. Our BPI remittance centers around the world are more than ready to service the remittance needs of Mitsubishi buyers. "
Present during the October 11, 2007 contract signing were: (from left to right) Mr. Raul D. Dimayuga-BPI Direct President, Ms. Teresita B. Tan-SVP Overseas Banking and Service Group of BPI, Mr. Taizo Furuhashi-EVP Marketing Division of MMPC, and Mr. Melchor R. Dizon-SVP Marketing Division of MMPC.