Mitsubishi Motors Philippines Corporation (MMPC) ended 2016 with another record-breaking breaking sales of 61,400 units, a 13.5-percent growth in sales performance compared to 54,087 units in 2015.
With this volume, MMPC was able to achieve its 10th consecutive year of annual sales growth. Meanwhile, the Chamber of Automotive Manufacturers of the Philippines Inc. (CAMPI) & Truck Manufacturers Association (TMA) reported to have sold a total volume of 359,572 units in 2016, indicating a 24.6-percent growth from 2015. MMPC captured 17.1-percent market share of CAMPI & TMA’s total volume, securing the brand’s number 2 position in the local automotive industry.
The steady growth of MMPC was reflected from the equally remarkable increase in sales of the Passenger Car (PCar), Light Commercial Vehicle (LCV) and Truck & Bus segments. PCar sales, with a total volume of 20,564 units, improved by 14.4-percent from 2015, boosted with the introduction of the upgraded 2016 Mirage hatchback. LCV sales also improved by 12.1-percent with its total volume of 38,916 units. Along with the steadfast growth of the other LCV models such as the L300 and Adventure, the All New Montero Sport improved the total LCV sales from 2015 volume.
MMPC truck & bus sales also showed remarkable improvement of 36.8-percent with 1,920 units sold in 2016. Fuso Truck benefited from the change in demand of companies from second-hand trucks to brand new trucks.
The automaker says, customer preference for Mitsubishi vehicles is because of its class leading specifications, value-for-money and low maintenance.
For 2017, MMPC is looking forward to another record breaking year in 2017 with a sales target of 75,000 units which is a 22-percent increase from 2016 total vehicle sales.