Months after the first Philippine-built Mirage G4 was presented to the President, Mitsubishi Motors Philippines Corporation (MMPC) has begun the local production of the Mirage hatchback. The B-segment hatch is the latest car to be built in MMPC's Santa Rosa, Laguna plant. The first Mitsubishi Mirage hatchback off the assembly line was presented last night in a ceremony held at the Solaire Resort and Casino in Parañaque City.
MMPC has previously imported the Mirage hatchback from Thailand. But following a ₱ 4.3 Billion investment by MMPC in its production facilities, the company is now able to produce the Mirage locally. Both the Mirage G4 sedan and hatchback are Mitsubishi Motors’ entry into the government’s Comprehensive Automotive Resurgence Strategy (CARS) program.
The automaker says that the transfer of Mirage production to the Philippines will lead to more jobs in the local assembly plant, and will also benefit the 31 local businesses which were awarded to supply a total of 255 parts for the car. MMPC is now actively working on its parts localization activities to further increase the local content ratio.
“MMPC will continue to exert great efforts to make a contribution to Philippine society and the economy to support the government in its effort to promote the entire automotive industry,” said Mutsuhiro Oshikiri, incoming president and CEO of MMPC.
The Mirage hatchback, along with its G4 sedan counterpart, continues MMPC's long line of locally-manufactured cars. For over 50 years, the Japanese brand has been building cars in the country, first in the Cainta, Rizal facility. MMPC has built a wide array of models since the 60's from Colt Galants to Pajeros. Aside from the Mirage models, MMPC is also assembling L300s and Adventures in the country. The Adventure will cease production by the end of the year.